I’m the Founder and Director of The Events Agency, a New Zealand-based company that helps businesses get real results from expos and trade shows. With over 20 years of experience across every corner of the events industry — from organiser and supplier to exhibitor — I’ve seen firsthand what separates an average booth from a standout success.

Through The Events Agency, my team and I provide training, strategy, and done-for-you resources that simplify exhibition planning, boost engagement, and deliver measurable ROI. Our programs are designed to help businesses design smarter stands, attract quality leads, and turn trade-show chaos into opportunity.

Outside of the expo world, I’m involved in several national event series, including the Weet-Bix Kids TRYathlon, Go Race Events, and the Middle-earth Halfling Marathon — where I get to blend my love for community, creativity, and operational excellence.

I believe great events don’t just happen; they’re built on clear goals, smart systems, and genuine human connection. My mission is simple: to make exhibiting (and event delivery) easier, more effective, and a whole lot more fun.