About: Ricky brings decades of experience across the hotel, tourism and events sectors, shaping standout experiences and building strategic partnerships that deliver lasting impact. Throughout his career, he has contributed to major cultural events and communities including the Melbourne Food & Wine Festival, Melbourne International Film Festival, Midsumma Festival, Sydney Mardi Gras and the Pride Business Association - work that strengthened his leadership and ability to unite teams around shared goals. At MCI, Ricky is known for turning complex client challenges into clear, strategic pathways. He blends marketing expertise, data‑driven insight and a collaborative mindset to craft bespoke solutions with a strong focus on audience engagement and measurable outcomes. His deep specialisation in healthcare and compliance reflects his commitment to precision, responsibility and results that stand up to scrutiny. Ricky is passionate about creating environments where strategy and creativity thrive. He combines structured planning, fresh ideas and smart data to deliver efficient, high‑impact outcomes, embracing emerging technologies and purpose‑led solutions that elevate every experience. With a deep understanding of generational shifts and evolving audience interests, Ricky takes a future‑focused approach in audience behaviour, ensuring strategies remain relevant in an ever‑changing environment A champion for sustainability, Ricky contributes to MCI’s Global Sustainability initiatives, advocating for carbon‑neutral and responsible event design aligned with the future of the industry. At his core, he believes in designing with purpose, delivering for impact.